Tasman Keith – Love Too Soon

Australian / First Nations man, Tasman Keith, today announces his much-anticipated debut album, A Colour Undone, coming out July 7th, 2022 featuring Genesis Owusu, Jessica Mauboy, Kwame, Phil Fresh, and Thandi Phoenix. See what’s in store with The-Weeknd-inspired, synth-laden, pure fun of a pop song, ‘LOVE TOO SOON’.

Already capturing heavyweight attention across Billboard, Vice, NME, and almost every tastemaker Australian outlet including triple j, Tasman’s blend of rap, R&B, and new wave funk energy will bring easy comparisons to the likes of Anderson.Paak or Cordae. His undeniable talent also represents something even bigger – the long-awaited breakthrough of a First Nations Australian artist to the forefront of what was previously an exclusively white Australian Hip Hop scene.

For Tasman, the idea of hometown pride rides deeper than most: everything he does is indebted to the First Nations community that raised him. Growing up in Bowraville, a small town most commonly recognized for housing one of the country’s most notorious missions and most shameful histories, Tasman is motivated by narrating his own truth, unencumbered and undiluted. He shares stories of a country divided by race, injustices, murders, prejudice, apathy, and more, alongside personal tales of love, loss, disappointment, and more.

‘LOVE TOO SOON’ ruminates on heartbreak and the reality of meeting the right person at the wrong time. Tasman explains, “Sonically, ‘LOVE TOO SOON’ is the kind of music I’ve always wanted to make, a lot of elements taken from the pop artists I grew up on and in the writing you can hear that influence. It’s knowing that you love somebody but being too young in your own growth to see it for what it truly is, ultimately leaving the other damaged and eventually coming back with the clarity and self-worth to try again while hoping it isn’t too late.”

A potent mix of the thick, syrupy synths of 90s West Coast Hip Hop, the laid-back grooves of neo funk, the twisted bass and skittering hi-hats of trap, and the shadowy emotiveness of R&B, Tasman Keith’s music defies categorization. With nods to greats like Kendrick, Isaiah Rashad, Outkast, and more, it’s easy to see how he’s become a formidable voice in a new era of Australian Hip Hop with critical praise, wins across the ARIA’s, the National Indigenous Music Awards, tours & collaborations with legendary act Midnight Oil, and more. As dexterous, clever, and linguistically adventurous as it is emotionally resonant, Tasman’s message & music are quickly making him an essential artist to watch.

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