Jamaican genre-blurring dancehall star Projexx returns with the Konshens-assisted “Brace It,” the fast-rising singer’s first new offering of 2022. Club-ready and instantly catchy, “Brace It” showcases Projexx’s pop instincts and vulnerable lyricism. It might only be May, but this is shaping up to be a Song of the Summer contender.
Both artists slide on the song’s rich, feel-good production and lean into the subject matter with boundless romance; an intoxicating example of a global cross-over track that never loses sight of its core dancehall identity.
Last year, Projexx shared his debut EP, Queen Hill, which included the scorching “Sidepiece” — not to mention winning collaborations with Toian, Jesse Royal, and Bakersteez — and garnered coverage from The FADER, Complex, Billboard, Jamaica Observer, and more. In March, Projexx shared stripped-down, acoustic performances of songs from the project. With a widely praised debut under his belt, 2022 is bound to be an expansive year for Projexx as he puts the finishing touches on new music due out this summer.
Projexx’s journey started at the age of 12 years old when he began to experiment with songwriting and production in his hometown of Kingston, Jamaica. The son of producer Lloyd “John John” James and grandson of legendary dancehall producer Lloyd “King Jammy”; he learned the fundamentals of music by sitting in and observing their studio sessions where he would use his feverous curiosity and acute observation skills to absorb as much knowledge as possible – which he would soon apply to his own work. His music is as versatile as his life experiences; as a teenager, he would travel back and forth between Jamaica and Brenton, Canada, to live with his aunt. The more he was exposed to a new culture and lifestyle, the more his adaptation abilities and desire to keep his music as diverse as his upbringing expanded through his work. With a sound that is impossible to pigeonhole, his genre-less approach to music manifests itself as a multifaceted fusion of pop, dancehall and hip hop unique to Projexx himself. His influences span from Drake to Dennis Brown and everything in between, – self-described as “a melting pot of musical genres” – he draws inspiration not from just one source but the combination of many. Projexx describes the biggest challenge of being an artist today: the ability to sustain motivation through the navigation of the complicated industry hierarchy, hardship, and life’s adversities, which to him, is a challenge he is continually faced with yet consistently overcomes by being fiercely committed to his aspirations, feeding off of the energy of his fans, and his international recognition as an up-and-coming force with which to be reckoned.