Atlanta by way of Savannah, GA rapper and creative Pote Baby returns with his new single “Set It Up” released in partnership with SoundCloud and Pote Baby’s Club Hous Music Co. Arriving alongside the single is an energetic visual directed by Donny Slater depicting Pote Baby being his unapologetic self, while celebrating his wins after closing a business deal for the GUMBO clothing line in which he is an equity partner. The video amplifies the highly spirited track where Pote Baby confidently delivers hard-hitting triumphant bars paired with an unmatched southern flow, effortlessly skating over a robust 808 production.
“Set It Up” symbolizes the blueprint to Pote Baby’s continued success thus far. It’s a follow-up to his recent four-track The Loosie campaign, which showcases his versatility and differentiates him from the growing ilk of new southern artists by simply staying true to himself.
Never neglecting his roots, Pote Baby takes an immense amount of pride in his Savannah hometown and uses his platform to support and amplify his community. He created and coined Pote Day on September 12th, a local holiday where he teamed up with sponsors such as LRG, Reebok, Jack Daniels, and others, to give back to Savannah’s marginalized and disenfranchised members.
With the city on his back, Pote Baby continues to firmly carve out his lane by staying true to himself. Bold and daring with his music, Pote Baby speaks deeply to the dreamers of his generation. His work pulls inspiration from legendary artists such as the late Bankroll Fresh, Fergie, Drake, Kanye, J. Cole, Trick Daddy, Trina and Majid Jordan. His debut EP Pote Baby has amassed over 3M streams across all platforms and resulted in him being named a “Best New Artist” by Pigeons & Planes last year, who also hailed him as an artist who “demands undivided attention.”
Today’s news proves the trailblazer has leveled up again and offers a glimpse of what’s to come from the emerging artist as he plans to unleash new music this year. Stay tuned for more news to follow and watch/stream “Set It Up”.